Coffee Shop As a Space for Business Leisure Optimization Among Students

Abstract

Business leisure (bleisure) The trend of modern tourism is a combination of business activities and leisure activities in one trip. This phenomenon is evolving to increase individual productivity flexibly while supporting the concept of work-life balance. Bleisure reflects a shift in individuals' lifestyles in managing their time, blurring the boundaries between professional obligations and personal enjoyment. In the context of students, bleisure is reflected through the use of coffee shop as a hybrid space that integrates learning and social activities. This behavior shows that students naturally adopt the principles of bleisure. Coffee shop play a role is not just a relaxation space, but a setting that supports discussion, creativity, and social networking with coffee as a binding element of student lifestyle. The atmosphere, accessibility, and facilities available at the coffee shop provide an ideal environment for students to engage in academic and recreational activities. Coffee, synonymous with the lifestyle of college students, by consuming coffee can increase energy, cause wakefulness, alertness, reaction accuracy, the ability to concentrate and to concentrate and reduce fatigue (Rozi et al., 2025). These benefits further reinforce the coffee shop as a strategic space for productive bleisure activities among the student population. However, studies on bleisure so far, it has focused more on business tourism and MICE, so that studies in the context of students are still limited. This article offers a new perspective by looking at coffee shop as an optimization space bleisure Students are also part of the dynamics of urban tourism and the broader leisure economy.